– $4.17 Cans of 417 Lager all day

– Food Specials highlighting some of our favorite 417 cuisine.

– Plinko Board from 5p-7p with sweet prizes!

– 4:17pm Beer Shotgun Social

We released our 417 Lager on tap at SBC earlier this summer and you all loved it! 417 is more than just an area code, it’s the lifestyle and the people that make it one of the Midwest’s best kept secrets.

417 Lager is a bright straw colored brew with a light malt body, mild malt flavor, and finishes clean and crisp with a modest hop kiss.

Coming soon retail market wide the 2nd week of October.

Cheers to the 417!